I'm a product design leader with 15+ years of experience in user experience, product strategy, design research, product design, and servant leadership. I live in Austin, Texas.

I've included selective case studies covering different focus areas, including UX strategy, research, interaction design, evaluation testing and analytics, and iterative design.

PayPal Working Capital

Redesign of PayPal’s merchant small business loan application that aims to solve customer frustration, drop-offs, high call volumes, and low conversion rates.

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Nationwide Auto Insurance

Digitize the auto insurance online sales application from the agent-facing app to a fully functional end-to-end customer-facing app used by millions of U.S. customers.

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Home Depot Interconnected Shopping Experience

Rethink and innovate Home Depot's in-store shopping experience using emerging technologies to provide the best-in-class frictionless, personalized, interconnected, and consultative shopping experience.

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Patient Care Management

Research and design of the patient care management application to solve fragmented experiences for care managers, physicians, and patients.

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